Mike Burgess, MD of a "smallish" company, was at a networking meeting when he embarked on the journey that would cost him a the best part of a year in his marketing efforts. Somebody mentioned he should be using video.
Mike researched the impact of video, concluded they were right, developed an idea for a video, sought a suitable video company and asked them to produce it for him. They did. The video was well shot and edited for a resaonable price and embedded of his website. He then waited for it to have an impact. Nothing!