So now you have a video! The challenge is to ensure it is seen...
...by the right people!
300 hours of video uploaded to YouTube every minute
Putting the video on YouTube will not bring you viewers, so the next step is to look at how you get it noticed. There are two aspects to this; the first might be described as passive and the other active and each can be equally important depending on the overall strategy you have adopted.
These include tagging and annotating the video, identifying key words, ensuring they are in the title and making it easy for viewers to "like" or "tweet" the video.
These are more diverse but include referencing it in newsletters, talking about it in blogs, mentioning it on LinkedIn. You can also ask suppliers and existing customers to spread the word. And if you have made a case study video you can certainly get the focus of your case study to promote it.
Find out more about getting your video seen.