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Begin with the end in mind

The objective of video is to change the way people think or act! So, who are you influencing and what do you want them to think or do?

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Its the story, not the pictures

Effective video begins with a pencil and paper, not a camera. We are hard wired to be captivated by good stories...

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Reaching the audience

No matter how well planned, written and crafted, if you don't reach your audience...
  will be a wasted exercise.

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video interviewSimon and David, who run icm Business Video, bring a unique blend of video production and business development experience.

Simon, a former BBC editor who worked on  wide range of programmes but majored on factual and documentary programmes such as Horizon and Open University productions where the aim was to make the complex understandable as well as engaging and entertaining.

David  has a background in management consultancy where he specialised in identifying the constraints that  limit business development and understanding how to use them to achieve real competitive advantage. This may sound counter-intuitive but then much of what we do is different from the run of the mill approaches taken by others in the industry.

We think we offer a refreshing perspective.

Contact us to find out how you can use video to leverage your marketing.


icm Blog - what's new

Online video marketing strategies, tactics and channels are evolving just as rapidly as...


ErlingMatz Come and watch some of our videos ranging from full length DVD's, to short pieces for universities and interviews with leading CEO's in the Newspaper industry.

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  • Video Interview by Simon Morice
    About us

    Simon and David, who run icm Business Video, bring a unique blend of video production...


+44 (0)7846 874489

A unique team that creates exciting ideas and transforms them into great video

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