Simon and David, who run icm Business Video, bring a unique blend of video production and business development experience.
Simon, a former BBC editor who worked on wide range of programmes but majored on factual and documentary programmes such as Horizon and Open University productions where the aim was to make the complex understandable as well as engaging and entertaining.
David has a background in management consultancy where he specialised in identifying the constraints that limit business development and understanding how to use them to achieve real competitive advantage. This may sound counter-intuitive but then much of what we do is different from the run of the mill approaches taken by others in the industry.
We think we offer a refreshing perspective.